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Based in Africa, we partner to build iconic cultural, sports, and entertainment experiences for the long haul.
We provide strategic and operational services to elevate sports, entertainment, and culture.
HB PARTNERS WITH ORGANIZATIONS TO PLAN, DEVELOP, AND ADVISE ON HIGH PROFILE SPORTS & ENTERTAINMENT PROPERTIES AND PROJECTS.
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HB PRODUCES MEGA-SCALE EVENTS FROM CONCEPT TO EXECUTION. WE POWER PREMUM EXPERIENCES THAT DRAW GLOBAL EYEBALLS AND ATTENDANCE.
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HB CONNECTS RIGHTS HOLDERS AND BRANDS TO CONCEIVE AND PRODUCE PREMIUM SPORTS AND ENTERTAINMENT PARTNERSHIPS AND ACTVATIONS
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HB IS A LEADER IN MARKETING AND COMMUNICATIONS FOR LIVE SPORTS AND ENTERTAINMENT, CONNECTING AND DEVELOPING AUDIENCES TO EXPAND REACH.
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HB HAS EXTENSIVE EXPERTISE IN COMMERCIALISING SPORTS AND ENTERTAINMENT PROPERTIES, APPLYING DATA DRIVEN STRATEGIES TO REVENUE GENERATION
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HB OPERATES AS A TURNKEY PARTNER FOR THE CREATION AND DELIVERY OF PREMIUM VIP EXPERIENCES AT MAJOR EVENTS.
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HAMMERTON BARCA IS COMMITTED TO ELEVATING THE EVENT INDUSTRY'S STANDARD ACROSS EMERGING MARKETS THROUGH TARGETED TRAINING AND CAPACITY BUILDING.
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ACROSS BROADCAST, SPONSORSHIPS, TICKETING AND MORE, HB PARTNERS WITH RIGHTS HOLDERS LARGE AND SMALL TO MAXIMIZE REVENUE.
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Since 2021, HB has provided pro bono and reduced fee advisory to firms and creatives with the goal of developing the sports & entertainment ecosystem
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Large-scale event management in Africa presents unique opportunities and challenges. From concerts to sports events, the continent hosts diverse gatherings that attract international attention.
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Prioritizing crowd management is crucial for developing countries' event industries to ensure public safety, enhance attendee experiences, and prevent tragedies like the recent concert deaths in the Democratic Republic of Congo.
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Hosting low to mid cost international sporting events can provide African nations with sustainable economic, social, and infrastructural benefits, fostering long-term growth and development.
Read MoreLarge-scale event management in Africa presents unique opportunities and challenges. From concerts to sports events, the continent hosts diverse gatherings that attract international attention.
Read MorePrioritizing crowd management is crucial for developing countries' event industries to ensure public safety, enhance attendee experiences, and prevent tragedies like the recent concert deaths in the Democratic Republic of Congo.
Read MoreHosting low to mid cost international sporting events can provide African nations with sustainable economic, social, and infrastructural benefits, fostering long-term growth and development.
Read More
We're excited to connect with you! Let's make things happen together. Reach out now and let's start the conversation!
for insider alerts on major event hosting opportunities and more.
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Hammerton Barca provides strategic and operational advisory services in sports and entertainment, working with rights holders, brands, governments, and service providers. Leveraging our global expertise, and based in Africa, we create tailored solutions that drive success and maximize impact across diverse markets.
