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Design and Concept
Event Management
Event Production
In late 2023, Hammerton Barca, LLC, in partnership with BLAST, undertook BLASTFest: a project to design and produce a fan zone activation on the fringes of the $1m prize pool counter strike esports world final, engaging fans in a series of interactive installations and showcasing regional vendors at the Etihad Arena.
Inception and Initial Planning
With multiple stakeholders to coordinate, Hammerton Barca took the lead in ensuring a structured approach which combined evaluation of technical needs with the need to ensure creative coherency, with the look and feel of the BLAST brand integrated in to each of the features and experiences.
Spatial Planning
Ensuring the quality of fan experience at the fanzone was crucial, and HB's expertise in spatial planning was invaluable in ensuring an engaging layout that also upheld the highest standards of crowd management safety. Allied to this was our ability to work with the technical and operational constraints of the venue to build and execute elements in a logical fashion without creating additional cost for the client.
Event Coordination and Execution
The build of the fanzone meant working closely with the multiple technical teams building the main arena show, to ensure adequate windows for construction of elements that included meet ad greet areas, esports competition areas, vendor booths and brand sponsor activations.
The Electric Outcome
Both the tournament and the fanzone were a huge success, with BLAST benefitting from Hammerton Barca's wide experience and skillset when it comes to full service event delivery in the sports and entertainment space.
Interested in taking your event to the next level? Get in touch with Hammerton Barca today to see how we can make your vision a reality.
Contact us now to start the conversation.
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Read MoreHammerton Barca provides strategic and operational advisory services in sports and entertainment, working with rights holders, brands, governments, and service providers. Leveraging our global expertise, and based in Africa, we create tailored solutions that drive success and maximize impact across diverse markets.
