Case Study: Winter Wonderland Lusail

IMG Middle East
Global Rights Holder
Event Consulting

EXPERTISE

Design and Concept

Event Management

Event Operations

ENGINEERING MARVEL

ENGINEERING MARVEL

Maintaining a 1,000-square-meter ice rink in the Qatari heat showcased our innovative engineering and operations solutions.
ENGINEERING MARVEL

GLOBAL ATTRACTION

Attracted hundreds of thousands of visitors during the World Cup, making it a must-visit destination in Qatar.

Hammerton Barca's Project with Lusail Winter Wonderland

In late 2022, Hammerton Barca, LLC, in partnership with IMG, undertook a project that introduced the first outdoor ice rink and ice slide in Qatar. The Lusail Winter Wonderland was designed to offer a unique attraction amidst Qatar's hot climate, setting a new benchmark in event management.

Images

Inception and Initial Planning

Creating Qatar's first outdoor ice rink and ice slide presented significant challenges. The main task was to conceptualize and maintain ice in high temperatures, covering a 1,000-square-meter area for the ice rink and constructing a 50-meter long ice slide. This required innovative engineering solutions to ensure the ice remained intact and functional.

Groundwork and Strategic Partnerships

Hammerton Barca collaborated with specialized suppliers to develop and implement these solutions. The project involved meticulous planning and logistical coordination, including the design and construction of the attractions, as well as the recruitment and training of staff. Training manuals and procedural documentation were developed to ensure smooth operation.

Event Coordination and Execution

The Lusail Winter Wonderland was timed to coincide with the influx of visitors for the World Cup, leveraging the global attention on Qatar. The novelty of an outdoor ice rink and slide in the region attracted numerous visitors, contributing to the event's success. This project demonstrated Hammerton Barca's ability to handle technical challenges and deliver a unique visitor experience.

The Spectacular Outcome

The Lusail Winter Wonderland project showcased Hammerton Barca's expertise in event management and their capacity to innovate under challenging conditions. The successful execution of the first outdoor ice attractions in Qatar highlighted the team's engineering and logistical capabilities.

Interested in taking your event to the next level? Get in touch with Hammerton Barca today to see how we can make your vision a reality.

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